Tkay Maidza x MIMCO x FRENDS

October 25, 2014


Melbourne-based accessories label MIMCO has teamed up with LA-based headphone brand Frends in an exciting cross-continent-creative-collaboration. To celebrate the collaboration, MIMCO sourced the globe for five empowered and electric women to be apart of an buzzing campaign . MIMCO only had to look in their backyard to find electro-rapper Tkay Maidza. We at Afroklectic have already noted Tkay for making waves on the music scene down under and now she is starting to make global waves with shows in the States and her new single ‘Switch Lanes as the theme song to this campaign. The other four women in the campaign are LA singer Mereki, London Hula Hooper Marawa, Tokyo model Junko and South African DJ Ms Cosmo.

The MIMCO x Frends exclusive headphone collection combines premium acoustics with signature (MIMCO) quirk. I think these headphones make Beats by Dre look un-glamourous! I am not one who is big on wearing big headphones, however I saw a girl on the tube wearing a white pair and I quite liked it. They looked so chic. I considered getting a pair, but now I really want a pair since I can get some MIMCO-ness on a pair!

Designed for comfort and style, the over-ear style headphones can be worn with your favourite earrings, while the collapsible design means they fold effortlessly into the soft zippered pouch for safe keeping in your handbag. With a soft fabric cord, featuring a multifunction remote and microphone, every pair of MIMCO X FRENDS headphones utilise the highest quality sound, which has become synonymous with Frends’ products.

The premium leather headphones are available for purchase at MIMCO.COM.AU.

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Check out Tkay’s latest project Switch Tape. It’s an electic buzz! You can also read more about Tkay here at MIMCO.COM.AU