I can’t believe that Africa is the Future is 10 years already!

Started in 2004 by Nicolas Premier and Patrick Ayamam, AITF aimed to challenge mainstream media representations of Africa – and more generally of the world. They understood that brands are entities with great symbolic, economic, psychological and social impact in today’s world. So they decided to start simply, with a t-shirt line called AFRICA IS THE FUTURE.

To celebrate 10 Years of AITF, imagine Africa as the first world power through the covers of a fictitious magazine.

Imagine it’s 2034. The African Continent has been renamed “The United Republics of Africa” (U.R.A) and has become the dominant global power. The U.R.A is a leader and driver of technology, space travel, art, film, fashion, architecture and more.

U.R.A’s most widely read, most profitable publication is AITF Magazine. As the iconic Life Magazine covers illustrated American growth post-World War II, AITF Magazine covers relate the economic and political rise of the United Republics of Africa.

The familiarity of Life covers, emblematic of the American Dream, beautifully suit this parodic diversion. This is no Nostradamus inspired effort to predict the future. AITF covers are an ironic transposition of the World as presented in the international, traditional and dominant media landscape.

What we hope to do: Produce as many AITF covers as possible, create a website fully dedicated to them, and share them with the world through travel and exhibitions.

Kisskissbankbank is a one of the largest funding platforms for creative projects. Crowdfunding is a great way to involve you, our supporters, in the process from start to finish. It also allows us to remain independent. Independence guarantees real, creative freedom and is core to AITF’s fundamentals.

Funding this project will allow you, in return, to receive rewards specially designed for this project. Depending on your participation, you may receive AITF stickers, signed and numbered photographic prints of AITF covers, the exclusive AITF 10 Year T-shirt, posters or perhaps even all of the above!

To read more about this project and make a contribution visit Kisskissbankbank > AFRICA IS THE FUTURE.